Customer Diamond Academy

Before buying a diamond, you should ask your retailer some simple questions.

Come in - learn the basic facts and see the difference between different diamonds.

• Learn to use a 10x lens.
• What are the 4 C's?
• Why is "cut" so important?
• Compare different qualities of diamond.
• Why can the same size of 1/2carat diamond cost from £400 to £5,000?
• See the World's Most Perfectly Cut Diamond through a "Proportion Scope"